Athletics Australia (AA) says its target of six medals at the London Olympics is consistent with its policy of "raising the bar" for its national track and field squad.
A six-medal haul is based on Australia's performances on the international stage since the 2008 Beijing Olympics, when track and field provided four podium finishes.
This included Steve Hooker's gold medal in the pole vault and Sally Pearson's silver in the 100 metres hurdles.
Pearson is a hot favourite to go one better in London, courtesy of her stunning victory at the 2011 world championships in Daegu, where Australia also collected medals through Mitchell Watt (silver, long jump) and Jared Tallent (bronze, 50km walk).
AA chief executive Dallas O'Brien says the target of six medals is designed so Australian athletes "aim for the top", as chasing higher standards has the potential to produce improved performances.
Read the full story and listen to an audio interview with Dallas O'Brien with the ABC
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