Inside Athletics

David Culbert: Athletics Australia's Olympic-sized PR disaster


Created: 18 June 2012
With 39 days to the London Olympics it’s an exciting time for Olympic sports.

It’s also a potentially dangerous time, as the spotlight burns much brighter on the Olympic sports – the athletes and administrators -than in the previous three and half years.

This has its advantages, such as Tim Sheridan’s brilliant Wide World of Sports story on the talents of javelin thrower Kim Mickle. It’s a story unlikely to be told at any other time than in the months prior to an Olympics.

The flip side is the increased interest often exposes the underbelly that exists in all sports but goes unnoticed for most of the four year Olympic cycle.

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