David Culbert: Athletics Australia's Olympic-sized PR disaster


With 39 days to the London Olympics it’s an exciting time for Olympic sports.

It’s also a potentially dangerous time, as the spotlight burns much brighter on the Olympic sports – the athletes and administrators -than in the previous three and half years.

This has its advantages, such as Tim Sheridan’s brilliant Wide World of Sports story on the talents of javelin thrower Kim Mickle. It’s a story unlikely to be told at any other time than in the months prior to an Olympics.

The flip side is the increased interest often exposes the underbelly that exists in all sports but goes unnoticed for most of the four year Olympic cycle.

Read the full article on SportsBizInsider


Related articles

You might also enjoy reading our latest news:

Versace in fashion for the Gift - no bull

Luke Versace had his leg ripped open by a bull in the streets of Spain when he was 19. Last year, he was so overweight his wife laughed at him as he tried to pull the Stawell Gift bib over his belly. On Monday, he won the Gift in the most dramatic of fashions.

Commonwealth Games was destiny for Canberra athlete Emily Brichacek

Minutes before the biggest race of her life, Emily Brichacek's coach, Ted McLean, took the Canberra athlete’s hand and placed an acorn in her palm.

Philanthropist pitches in to help Melissa Breen as Athletics Australia funding falls short

Australia’s fastest ever woman, Melissa Breen, has been given just a third of the funding she was expected to get – $4000 – prompting wealthy businesswoman Susan Alberti to again step in and do what her sport did not.

Olympic pole vault champion Steve Hooker to quit athletics

One of Australia’s greatest athletes will bid farewell to the sport on Saturday, albeit not in the fashion he had planned.

Record run by Stanford's Solomon could be just the start

Steven Solomon's record-breaking 400-meter run in Melbourne on Saturday was satisfying on many levels for both Solomon and Stanford associate head coach Jody Stewart.


Not what you're looking for?
Custom Search