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After last year's World Athletics Championships in Daegu, Korea, someone with more than a bit of knowledge about marketing sport told me that athletics in Australia had rocks in its head if it didn't make sure that the country had runners in the men's and women's 100 metres at major competitions.

Others have advanced that same argument in a variety of contexts.

To many an athletics insider, it sounds a quaint concept that one event out of so many on the Olympics and world championships programs should get favourable treatment in terms of development and selection.

But to others, clearly, it is just plain commonsense.

Read the full story at the Examiner